Transform an exhibition stand into a genuine New York Bronx playground? ASA did it for the presentation of the newest MINI during the Autorai 2015. Including murals and graffiti on garage doors and hip-hop beats, those interested in MINI’s latest model were in a different world for a moment. In response to this successful commission, BMW approached ASA to enter into a new, custom made collaboration. The look and feel ASA stands for perfectly match the edgy character of the BMW X2.
Prior to the official launch of the BMW X2 at the BMW dealers in The Hague and Amsterdam, ASA invited artist Eklor to design two meters high paintings to be used as a backdrop for the presentation of the new BMW. The making of the two murals has been captured by light-paint photographer Tim van Vliet through a timelapse. The launch of the walls, the timelapse and of course BMW’s show pony was at the exact same time.
Prior to the launch of the new car, ASA notified their own followers through an online campaign custom made for BMW. The campaign on ASA’s website reached 20.000 visitors.
Company: FEL / BMW.
.Category: Commissioned murals.
.Mission: Curate a street artist who fits the brand identity and create the decor for the launch of the new BMW car.
.Skills used: Curation, collaboration, design, timelapse.
ASA has a reach of more than 2 million urban and street art interested people, which we can actively approach in a way that is based on your target group.
ASA offers you the opportunity to start an online campaign to activate your brand, product or event by a public of your choice. By using our social media channels we are able generate a range of up to 2 million people. We communicate in most approvable way for your target audience and know what appeals to them. Based on the powerful combination of our reach and understanding the target group we already have achieved successful campaigns for several big brands.
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