Project ASA - Amsterdam Street Art

Nicole Blommers
Nicole found love in Street Art back in 2008 after having visited The Cans Festival in
London, where she was living at the time. Ever since then she has developed a good eye
for spotting street art wherever she goes. She and her camera do definitely not mind
going out hunting for them. This is what she does on a regular basis.
After her London years she moved away from the UK capital in 2009 and returned back
to her home country (The Netherlands). She came back with a mission to create a
platform which involves street art in Amsterdam. She met her current colleagues one by
one and before she knew it Project Amsterdam Street Art (ASA) was born.
Besides her passion for street art and being involved in ASA as the co-founder and
communication girl, she contributes to Glamcult Magazine as a writer (about music
related stuff), is a keen photographer, tries to keep her own website (www.popscene.nl)
up and running since 2000 and studies Media, Information and Communication at the
Hogeschool van Amsterdam. In the next couple of years a new mission of Nicole is
writing a book about street art in Europe.

Ives St. Covert
Artist (www.ivesone.com), Initiator Umbrellart.

Melissa Scholten
Owner Agency RT (www.agency-rt.com) and Freelance photographer (www.melissascholten.com).

Oscar van der Voorn
Owner, director of Go Gallery Amsterdam since 1997, Art event director since 1993 and former party animal.

ADVISORS AND CO-ORGANISERS OF ASA

Aldo Bruining
Freelance event organiser, music lover, talent supporter, life celebrator.

Nanna Kassenaar
Owner Rooftop Amsterdam (www.rooftopamsterdam.nl).

Mick Limburg
Allround event organiser since 2000.

Amsterdam Street Art Foundation’s mission is to organize (sub)events in Amsterdam and by making street art known to a wider audience. In other words: give street art a boost and better image in Amsterdam. Besides organizing events, ASA wants to mediate between artists and clients.

VISION

ASA’s ambition is to bring Amsterdam to a same level as London, Paris and Barcelona, where street art is already being recognized as a form of art. Why is this not yet happening in Amsterdam?

The Amsterdam Street Art (ASA) Foundation was founded in 2010, and initially started by Nicole Blommers and Jarno Gnirrep in 2009. Their idea was to give street art its recognition in Amsterdam and create an event to promote this. It was soon named Project Amsterdam Street Art.

In June 2010 Project ASA’s first event was organized. Artist from not only Netherlands, but also countries such as Italy, Belgium, England, Canada, Germany and USA were invited to Amsterdam. The line-up was most definitely one worth organizing and not to forget visiting. Artists: Orticanoodles, Indigo, K74, FAKE, NOL, FarkFk, Ives.One, Hugo Kaagman, Bue the Warrior, Chase, Recal One, The London Police, Pez, GALO and Flying Fortress. All artists participated in various events and exhibitions. Whether it was at BEP’s window gallery, Bob’s Youth Hostel, Outland Store, GO Gallery, The Thought Gallery and the already infamous I Amsterdam logo paint jam on Museumplein.

The positive feedback from both artists, visitors, partners and media, succeeded our expectations of what we wanted to achieve with Project ASA. It gave us a positive vibe that Amsterdam is definitely ready for street art and we are here to give it that extra needed boost.