Transform an exhibition stand into genuine New York Bronx playground? ASA did it for the presentation of the newest MINI during the Autorai 2015.
Including murals and graffiti on garage doors and hip-hop beats, those interested in MINI’s latest model were in a different world for a moment. Together with the artists Dopie, Simian Switch, IVES.one, DZIA and Beazarility, ASA created a raw and colorful area with the typical NY Bronx feeling.
When arriving at the MINI stand visitors saw a raw urban area where every few minutes the painted garage door opened to show spectacular lighting and the new MINI Clubman concept car.
.Mission: Create an area with the genuine New York Bronx feeling to introduce the new.MINI Clubman concept during the prestigious AutoRai.
.Skills used: design, collaboration, production.
Would you really like to make an impression? No wall is too big for us, to send out the message you would like to communicate with your brand or product. Challenge our artists to immortalize your message on an exclusive mural.
ASA has a great network of street artists. On our radar we have both upcoming talents for innovative and affordable expressions as great international artists who can guarantee an international public with their recognizable style on your mural.
Together we can select a wall, building or other object and convert your message in to a mood board. Based on the mood board we will set up a shortlist with street artists. For big projects, it is possible to set up a group of artists to jointly implement the project. We will ask them to share their ideas and create some sketches, so we together can make a motivated choice. ASA guides the entire project, from idea to implementation and, if desired, the recording of the process for subsequent communications.
Please fill in the form below if you would like to have more information or if you would like to work with Amsterdam Street Art.